How does the CrunchLabs team come up with ideas for the toys?Updated 8 months ago

Basically, we’re a company full of well-educated grownups with child-like imaginations. We’re always thinking up TONS of new ideas, and then prototype the ones that are the most exciting.

After that, we keep prototyping, and then prototype some more, and then cut the ones that don’t make us giggle till we pee, and then get some helpful kids and lucky adults to play with the ones that do, and then guess what? More prototypes, and then something stops working, so we make more prototypes, and then we think it’s finished, and then somebody goes “what if…” and we all go, that’s way more awesome, so then (you know where this is going)… new prototype, tons of fun, we giggle, somebody pees, and it goes on like that.

We keep building and testing and rebuilding and retesting until it’s as awesome as it can be. “Think Like an Engineer” is our internal motto too, so only the best of the very best, A+, all-star, home run ideas make into your Build Box or Hack Pack subscription.